First Responder and Military Discounts Every Wednesday

Hero Day Savings Every Week!


We want to say thank you to the everyday heroes in our communities, our essential services that we simply could not live without. Every Wednesday at Continental Currency Exchange we’re giving back the way we know best – with even better savings! 

When service men and women visit any of our 19 branches across Ontario on a Wednesday, they’ll receive exclusive discounted exchange rates, no fees on all cash transactions and savings across all foreign exchange services including USD cheques, money transfers, and wires. It’s just our way of saying thank you for everything you do, from our community to yours!


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Savings for Essential services men and women

We already guarantee the best exchange rates on over 160 currencies bought and sold immediately, but every Wednesday our essential services men and women save even more. So no matter where you’re going, you can rest assured you’ve kept more money where it belongs… in your pocket. These savings are available to both active and retired military personnel, first responders, and more!


  • Exclusive Savings: All heroes will receive special offers and promotions for additional savings, helping you save more and earn more on each trade.
  • Buying Currency: Receive discounted exchange rates on over 160 currencies when you purchase a foreign currency.
  • Selling Currency: Receive discounted exchange rates on over 160 currencies when you bring back any foreign currency.
  • Cash: As an essential service member you’ll pay NO fees on all cash transactions.
  • Wire Transfers: Exclusive hero discounts on your rate of exchange for wire transfers.
  • Drafts: Exclusive hero discounts on your rate of exchange for all drafts.


*Call or visit your nearest branch for a complete list of Hero Day discounts and savings.



What do I need?

To receive your exclusive discount, all you need is valid identification which demonstrates your employment such as an IAED card for Emergency Medical Dispatchers, and you’ll be eligible to receive all the great benefits and savings of Hero Day. It’s that simple.


The SAvings Don’t stop there!

No matter what your reason for travelling, we want to offer all our heroes the biggest savings possible. That’s why combining Hero Day savings with our other great promotions and deals can help you put  more money in your pocket!


Pre-order your currency

Life can get busy, so we’re here to help you get some peace of mind! When you preorder you can ensure that we’ll have all the currencies you need in the quantities you want, and you can even request specific denominations – saving you valuable time and hassle.

For more information on pre-ordering your currency, find your nearest branch and start trading today!


Privilege Card (FREE)

If you travel frequently, or just have an eye for a bargain, then consider signing up for our FREE Privilege Card. All you need is a driver’s licence (or other form of valid ID) for savings everyday (not just on Monday):

For more information on the benefits of our Privilege Card click HERE!


Thank You!

We know it is difficult to repay the debt our communities owe to our heroes, but we hope that with Hero Day we can start to show just how much our essential service members mean to us here at Continental. See you next Wednesday!

REMEMBER… We carry over 160 currencies on hand, ready to be bought and sold immediately (or pre-ordered), at the best exchange rates guaranteed. And if you find a better exchange rate in a local market that we can verify, we’ll beat it! It’s as easy as that.

Buy your Currency Now!

Buy online or in branch, click “Get Currency” to get great rates on your Currency Exchange.

The Continental Constellation

Providing you with more than just great exchange rates, the Continental Constellation is your gateway to exciting products and services that help make living, travelling, and saving money easier!

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